Cookie Policy
This Cookie Policy explains how Ag Verd B.V. uses cookies and similar tracking technologies on our educational psychology platform.
Last Updated: February 8, 2026 | Effective Date: February 8, 2026
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You can change your cookie preferences at any time using the button below. Only essential cookies are active until you provide consent for analytics or marketing cookies.
1. Introduction
Ag Verd B.V. ("we", "us" or "our") operates an educational psychology platform designed for Canadian adults. Our website uses cookies and similar technologies to provide essential functionality, understand how visitors interact with our content and deliver relevant advertising when you have given consent.
This Cookie Policy should be read together with our Privacy Policy, which provides full details on how we process personal data.
Ag Verd B.V. is registered in the Netherlands at Gedempte Voldersgracht 7, 2011 WB Haarlem. You can reach us at [email protected] or +31 23 303 1847.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet or smartphone) when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as your preferred language or whether you have previously consented to cookie usage.
Cookies can be categorized by their origin:
- First-party cookies are set directly by our website and can only be read by us.
- Third-party cookies are set by external services we use (such as Google Analytics or advertising platforms) and can be read by those third parties across multiple websites.
Cookies can also be categorized by their duration:
- Session cookies are temporary and are deleted when you close your browser.
- Persistent cookies remain on your device for a set period or until you delete them manually.
3. Cookie Categories We Use
We organize our cookies into three categories. Each serves a distinct purpose, and two of the three require your explicit consent before they are activated.
3.1 Essential Cookies
These cookies are necessary for the basic operation of our website. Without them, certain features such as page navigation, form submissions and security protections would not function correctly.
| Cookie Name | Purpose | Retention |
|---|---|---|
| session_id | Maintains your session as you navigate between pages | Session |
| csrf_token | Protects against cross-site request forgery attacks on forms | Session |
| cookie_consent_status | Stores your cookie consent preferences | 12 months |
Consent required: No. These cookies are activated automatically because they are strictly necessary for the website to function.
3.2 Analytics Cookies
Analytics cookies help us understand how visitors use our website. They collect information about which pages are visited most frequently, how long visitors spend on each page and whether users encounter any errors. This data helps us improve the structure and content of our educational platform.
We use Google Analytics 4 for this purpose. IP anonymization is enabled, meaning your full IP address is not stored by Google.
| Cookie Name | Purpose | Retention |
|---|---|---|
| _ga | Distinguishes unique visitors to the site | Up to 14 months |
| _ga_XXXXXXX | Maintains session state for Google Analytics 4 | Up to 14 months |
| _gid | Distinguishes visitors within a 24-hour period | 24 hours |
| _gat | Throttles request rate to limit data collection on high-traffic sites | 1 minute |
Consent required: Yes. Analytics cookies are activated only after you click "Accept All" or enable them through "Manage Preferences."
3.3 Marketing and Advertising Cookies
Marketing cookies are used for remarketing and personalized advertising. They allow us to measure the performance of our advertising campaigns and show relevant educational content promotions to previous visitors of our website.
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
| Technology | Purpose | Retention |
|---|---|---|
| Google Ads (gtag.js) | Conversion tracking and remarketing | Up to 540 days |
| Google Remarketing Tag | Displays ads to previous visitors across Google's network | Up to 540 days |
| Meta Pixel | Conversion tracking and custom audience building for Facebook and Instagram ads | Up to 180 days |
Consent required: Yes. Marketing cookies are activated only after you click "Accept All" or enable them through "Manage Preferences."
4. Other Tracking Technologies
In addition to cookies, we use the following tracking technologies on this website:
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel): small image files embedded in pages or emails that record when a page is viewed
- Device identifiers (browser fingerprint, IP address): used to distinguish visitors and prevent fraud
- Conversion event tags: record specific actions such as form submissions or page visits that result from an advertising click
These technologies function similarly to cookies and are subject to the same consent requirements. They are only activated for analytics and marketing purposes after you provide consent.
5. Remarketing and Personalized Advertising
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail and the Google Display Network.
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls or page visits. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation or any other special-category attribute).
6. Advertising and Analytics Technologies in Use
The following advertising and analytics technologies are active on this site (subject to your consent):
- Google Ads (gtag.js / Google Tag Manager) for conversion tracking and remarketing
- Google Analytics 4 for anonymized usage data, device info and behavioural signals
- Google Remarketing Tag for displaying ads to previous visitors
- Meta Pixel (Facebook / Instagram) for conversion tracking and audience building
- Google Tag Manager deploys tracking tags on our behalf (no personal data is collected by GTM itself)
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7. Your Consent
When you first visit our website, a cookie consent banner appears at the bottom of the screen. You have three options:
Activates essential, analytics and marketing cookies.
Keeps only essential cookies active. No analytics or marketing data is collected.
Opens a panel where you can toggle analytics and marketing cookies independently. Essential cookies remain always active.
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Your consent choice is stored in your browser's local storage for 12 months. After this period, you will be asked to provide consent again.
The cookie consent banner is dismissible without accepting. If you dismiss it or click "Reject Non-Essential", only essential cookies remain active.
8. GDPR and International Users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
For visitors from Canada, this cookie policy also takes into account the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. We ensure that your personal information is handled with transparency and that you have meaningful choices about how tracking technologies are used.
As Ag Verd B.V. is registered in the Netherlands, Dutch law and the European regulatory framework apply to our data processing activities. The Dutch Data Protection Authority (Autoriteit Persoonsgegevens) is our primary supervisory authority.
9. Withdrawing Your Consent
You may withdraw consent at any time by:
- Clicking the "Cookie Settings" link in the website footer
- Using the "Manage Cookie Preferences" button at the top of this page
- Clearing cookies through your browser settings
Withdrawal does not affect the lawfulness of processing that occurred while consent was valid. After withdrawing consent, analytics and marketing cookies will no longer be placed on your device during subsequent visits.
10. Opting Out of Personalized Advertising
You may opt out of personalized advertising at any time using these external tools:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
- Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
- Meta Ad Preferences: https://www.facebook.com/adpreferences/
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
11. Managing Cookies Through Your Browser
Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, block only third-party cookies or delete cookies when you close the browser. The exact steps vary by browser:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Apple Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
Please note that blocking all cookies may affect the functionality of some parts of our website, including form submissions and session management. Essential cookies cannot be disabled through our cookie preferences panel because they are required for the website to operate.
12. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioural data and remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data and custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
13. Meta Pixel Details
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform.
14. International Data Transfers
Personal data collected through cookies on this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us at [email protected].
15. Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly place cookies on the devices of minors or collect personal data from children. If we discover that tracking data has been collected from a person under 16 without verifiable parental consent, we will take steps to delete the relevant data promptly. Contact us at [email protected] if you believe this has occurred.
16. Cookie Retention Periods Summary
| Category | Retention Period | Consent Required |
|---|---|---|
| Essential cookies | Session to 12 months | No |
| Analytics cookies (GA4) | Up to 14 months | Yes |
| Marketing cookies (Google Ads) | Up to 540 days | Yes |
| Meta Pixel | Up to 180 days | Yes |
| Cookie consent records | 12 months (localStorage) | N/A (audit trail) |
17. Landing Page Integrity
The content of this website accurately represents the educational services described. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects and content variation by traffic source are not used on this website.
18. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, legal requirements or our business practices. When we make significant changes, we will notify you through a banner on our homepage at least 14 days before the changes take effect.
We recommend reviewing this page periodically to stay informed about how we use cookies.
19. Contact Us
If you have questions about this Cookie Policy or wish to exercise any of your rights regarding cookies and tracking technologies, please contact us:
Ag Verd B.V.
Gedempte Voldersgracht 7
2011 WB Haarlem, Netherlands
Email: [email protected]
Phone: +31 23 303 1847
Business hours: Monday to Friday, 9:00 - 17:00 CET