Privacy Policy

1. Introduction

Ag Verd B.V. ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. We are a company registered in the Netherlands with our office located at Gedempte Voldersgracht 7, 2011 WB Haarlem, Netherlands.

This Privacy Policy applies to all personal data collected through our website, including when you browse our educational content, submit contact forms, request program information, subscribe to our newsletter, or interact with our platform in any other way.

Our website provides educational content about psychology, emotional awareness, communication, habits, motivation, decision-making and personal development for Canadian adults. We do not provide medical, psychiatric, psychotherapeutic or clinical psychological services.

If you have questions about this policy, you can contact us at [email protected] or by phone at +31 23 303 1847.

2. What Data We Collect

We collect the following categories of personal data when you use our website:

• Full name (first name and last name, when submitted via forms)
• Email address (when submitted via contact, program information or newsletter forms)
• Phone number (when optionally provided via forms)
• IP address (automatically collected when you visit the website)
• Browser type and version (automatically collected)
• Device type and operating system (automatically collected)
• Cookies and tracking identifiers (subject to your consent preferences)
• Usage data including pages visited, time on site and click paths (via analytics, subject to consent)
• Form submission content including messages, selected subjects, preferred language, experience level and educational goals
• Conversion events such as form submissions and page interactions (via advertising tools, subject to consent)

We do not collect sensitive personal data including medical diagnoses, medication information, mental health history, psychiatric treatment information, or detailed information about psychological symptoms. Our forms are designed to collect only the information necessary for educational program inquiries.

3. Cookie Categories

We categorize the cookies used on our website into three tiers:

4. Marketing Cookies: Detailed Disclosures

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail and the Google Display Network.

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

5. Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time using the following resources:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

You can also manage your cookie preferences at any time by clicking the Manage cookie preferences link, which is also available in the footer of every page on this website.

6. Consent

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Our cookie consent banner provides three options: "Accept All", "Reject Non-Essential" and "Manage Preferences". Marketing and analytics cookies are not activated until you explicitly accept them. Your choice is stored in your browser's local storage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies will be active.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

7. Legal Basis for Processing (GDPR Art. 6)

For each category of data, we rely on the following legal bases:

• Contact form data: Consent (Art. 6.1.a) and contract performance (Art. 6.1.b) where you are requesting information about our educational programs or services.
• Analytics data: Consent (Art. 6.1.a). Analytics cookies are activated only after you accept them through our consent mechanism.
• Marketing and remarketing data: Consent (Art. 6.1.a). Marketing cookies and tracking pixels are activated only after you accept them.
• Security and fraud prevention: Legitimate interest (Art. 6.1.f). We process limited data to maintain website security and prevent abuse.

8. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC: Cookie identifiers, conversion events, anonymized behavioural data and remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.: Pixel events, conversion data and custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

9. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number and your message.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

10. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4: Collects anonymized usage data, device info and behavioural signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

11. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

12. Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta. This data does not include your name or email address; it consists of anonymized event data linked to cookie identifiers.

13. Retention Periods

We retain personal data for specific periods depending on the category:

14. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

15. Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights regarding your personal data:

• Access (Art. 15): Request a copy of data we hold about you.
• Rectification (Art. 16): Correct inaccurate or incomplete data.
• Erasure (Art. 17): Request deletion of your data ("right to be forgotten").
• Restriction (Art. 18): Limit how we process your data.
• Portability (Art. 20): Receive your data in a structured, machine-readable format.
• Objection (Art. 21): Object to processing based on legitimate interest.
• Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

• Netherlands: Autoriteit Persoonsgegevens (https://autoriteitpersoonsgegevens.nl)
• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk
• Canadian users: Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca)

16. Canadian Privacy Considerations

As our educational platform primarily serves Canadian adults, we acknowledge our obligations under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. We are committed to the ten privacy principles outlined in PIPEDA, including accountability, identifying purposes, consent, limiting collection, limiting use, disclosure and retention, accuracy, safeguards, openness, individual access and challenging compliance.

Canadian users may contact the Office of the Privacy Commissioner of Canada with any concerns regarding how their personal information is handled. You may also contact us directly at [email protected] to make an access or deletion request.

17. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

18. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

19. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects and content variation by traffic source are not used on this website.

20. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure or destruction. These measures include:

• HTTPS encryption for all data transmissions
• Secure server infrastructure with regular security updates
• Access controls limiting data access to authorized personnel
• Regular backups of collected data
• Spam protection on all forms

21. Third-Party Links

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those external websites. We encourage you to read the privacy policy of any website you visit through links from our platform.

22. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. If the changes are significant, we will notify users via a homepage banner at least 14 days before the changes take effect.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

23. Contact Information

If you have questions, concerns or requests regarding this Privacy Policy or our data practices, please contact us: